| In the beginning ? there were web pages.
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| | rankings. Link farms, link spamming, and
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| They were simple and straight forward and
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| | link purchasing, all emerged as methods
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| just needed a way for potential visitors
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| | to unnaturally raise their rankings. And
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| to find them.
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| | once again the search engines changed,
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| In the near beginning ? there were the
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| | developed, and evolved their algorithms
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| simple search engines. These programs
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| | to protect their natural search results.
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| would index the pages or URLs that were
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| | Not all was bad though. Overly
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| submitted to them. These search engines
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| | aggressive SEO firms were punished, if
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| "spidered" or "crawled" the page and
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| | not banned, but SEO companies that
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| extracted various information that they
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| | practiced ethical techniques became an
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| deemed necessary to determine the
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| | unexpected ally. The thing is, a search
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| relevance of the page.
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| | engine's livelihood is determined by its
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| In the beginning after that ? webmasters
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| | ability to provide relevant results. So
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| began to realize that there were certain
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| | the search engine optimization firms who
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| things they could do to manipulate the
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| | included relevant content as a major part
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| search engine results by faking their own
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| | of their strategies became very useful to
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| relevancy.
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| | the search engines.
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| The reason this was possible (and
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| | In the present ? unethical practices
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| relatively simple) was because these
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| | still exist. Everyone is looking for the
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| early search engines based their results
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| | "quick fix" solution and keep turning to
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| almost entirely on information that
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| | Black-Hat practices despite the
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| webmasters could easily control, change,
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| | historical precedents. Everyone wants to
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| and manipulate on their side. From this,
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| | believe they can outsmart the search
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| the first forms of White-Hat and
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| | engines simply because they lack the
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| Black-Hat SEO made their appearance
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| | patience or ability to do it the right
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| (though they weren't called that in the
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| | way.
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| early days, of course). These early
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| | And things have begun to turn even
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| techniques could be called spamming, or,
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| | nastier than before. Some companies are
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| if you wanted to be a little more
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| | no longer content to simply cheat their
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| accurate, they could be called dirty
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| | own way up the ladder, but fell the need
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| rotten tricks that did nothing but
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| | to try and pull others down. This has
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| pollute your chances of ever finding what
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| | come to be termed "Negative SEO" and
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| you actually wanted.
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| | includes practices like Google Bowling
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| Some of these tricks included stuffing
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| | and false copyright complaints.
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| the meta tags with keywords, and often
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| | And once again, the search engines will
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| unrelated keywords (ever wonder why
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| | adapt to compensate for this kind of
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| gambling or adult sites would show up
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| | behavior.
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| when you were looking for cross stitch
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| | In the future ? will we see an end to
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| patterns?), or hiding keywords on the
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| | this behavior? Unlikely. Closing a door
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| page or using questionable redirects.
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| | somewhere always seems to open another
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| Search engines began to evolve to combat
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| | somewhere else. And in the intensely
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| these attempts at manipulation, some
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| | competitive online world, everyone is
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| people even developed algorithms to
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| | always on the lookout for a way to get
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| determine the relevancy of a given site.
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| | the leg up.
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| In the beginning ? of algorithmic search
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| | Just remember: history has shown us that
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| engines ? things started to look a little
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| | sometimes having the leg up just means
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| better. Results were more relevant and
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| | that its easier to knock you over. And,
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| it was harder for webmasters to
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| | if you've employed questionable SEO to
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| manipulate their rankings.
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| | get that leg up ? in other words, not
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| But not impossible.
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| | maintaining your balance ? the search
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| Slowly those same unethical SEOs began to
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| | engines won't hesitate to start pushing.
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| discover ways to artificially build their
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| | Hard.
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