| 17.6 million American adults are either | | | | of the |
| alcohol dependent or | | | | |
| | | | commercials, 10 out of 58, aired during |
| abuse alcohol. According to the recently | | | | Super Bowl XXXIX |
| released 2001-2002National Epidemiologic | | | | |
| Survey on Alcohol and Related | | | | will advertise Anheuser-Busch products. Last |
| | | | year |
| Conditions, alcohol dependence - | | | | |
| particularly among men - | | | | Anheuser-Busch's commercials were among both |
| | | | the most |
| has decreased; however, rates of alcohol | | | | |
| abuse have | | | | controversial and popular.Also promoting |
| | | | Super Bowl alcohol consumption, About.com's |
| increased.Super Bowl Sunday has long been | | | | |
| associated with over | | | | football writer James Alder, whose goal is |
| | | | to, "provide you with all the necessary |
| consumption of alcohol and the problems of | | | | resources every serious football fan |
| alcohol abuse. | | | | needs...," offers Super Bowl party recipes |
| | | | for alcoholic Jello shots, including |
| Mothers Against Drunk Driving has compiled | | | | instructions in how to make them |
| statistics for | | | | stronger.SOBERnet, a website on alcohol abuse |
| | | | and alcoholim, offers |
| Super Bowl day alcohol related driving | | | | |
| fatalities every year since 1999. These | | | | an alternative recipe for a successful Super |
| statistics show that an average Super Bowl | | | | Bowl party at |
| | | | |
| Sundays see 55.4% increase in alcohol | | | | alternative nonalcoholic drinks. Have a key |
| related traffic | | | | check, and don't let party goers drive drunk. |
| | | | Provide transportation via a designated |
| fatalities over other days of the year.Part | | | | non-drinking driver or taxi. Plan post game |
| of the problem may be that imbibing alcohol | | | | activities, as only time can help someone |
| is | | | | sober up.And, don't drink and drive.David |
| | | | Westbrook is a writer who has, for several |
| encouraged during the Super Bowl. Nearly 20% | | | | years, worked with alcoholics and addicts. |